Counterfeit Perfume seller found guilty

An online perfume seller who sold counterfeit fragrances from his website was found guilty today at Ipswich Magistrates Court.

DSCN0775Radi Naydev, 31, formally of Holland Road, Felixstowe was found guilty of eight charges under the Trade Marks Act for the sale and possession of counterfeit fragrances whilst trading as DREAMSTORAGE LIMITED in 2009. Naydev was the Director of the company which dissolved in 2011.

Naydev failed to appear in court today and as such the case was heard in his absence. He is due to attend and to be sentenced on 11th March.

Radi Naydev was due to appear in court in 2011 but absconded and an arrest warrant was issued.  He was arrested trying to enter the Country on 8th August 2014 and re-bailed.  It is believed that he is not currently in the Country.

An initial complaint was received by Suffolk Trading Standards from a customer about the supply of an Emporio Armani men’s aftershave being counterfeit. Following investigations Suffolk Trading Standards made a test purchase of a Chanel Allure ladies perfume via the website – The perfume was sent to the Trade Mark holder who later confirmed the product as counterfeit.

Following the test purchase, a warrant was executed at his business address in partnership with Suffolk Constabulary where Naydev was arrested and products were seized. Perfume samples were sent to the appropriate trade mark holders, who all confirmed the products were counterfeit and infringed the trademark.


During the investigation, Trading Standards found that The Dreamstorage Limited website advertised many of the high street brand perfumes and aftershaves. The company had also received numerous complaints from customers from the UK, Europe and the United States.

Councillor Colin Spence cabinet member for public protection said:

“Evidence gathered as part of the investigation shows that Mr Naydev had received multiple complaints regarding the authenticity of the perfumes that he had supplied. He was therefore fully aware that he was potentially supplying counterfeit perfumes, but chose to do nothing about it and continued to supply to customers. He continued to take orders and knowingly supply potentially counterfeit perfumes until the day of the raid on his registered business premises.”

“The guilty verdict today follows the recent arrest of Mr Naydev over 3 years after he was due to attend court to face these charges but he left the country to avoid justice. This case demonstrates that Suffolk Trading Standards, working in partnership with Suffolk Constabulary will continue to pursue individuals that may think they have got away with the crimes they have committed.”

Thousands of pounds have been refunded to customers following the Trading Standards intervention.

About suffolktradingstandards
Suffolk Trading Standards is working towards creating and fair and safe trading environment. By creating empowered consumers, that are armed with the knowledge to stop 'rogue traders'.

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