Counterfeit perfume seller gets jail term and ordered to pay nearly £12K; an arrest warrant issued

An online fraudster who was found guilty of selling counterfeit fragrances last month has been sentenced to 12 months in prison and ordered to pay nearly £12,000 in costs at Ipswich Magistrates court today.

DSCN0775Radi Naydev, formerly of Holland Road, Felixstowe again failed to attend Ipswich Magistrates Court and in his absence was sentenced to a total of 12 months in prison. Six months for an offence concerning the sale of a bottle of Coco Channel Allure Eau De Parfum and a further six months for the possession of counterfeit perfume. Mr Naydev was also ordered to pay costs of £11850.

Mr Naydev was also sentenced to one month for not attending his trial on 25 February and 6 months for each of the remaining 5 counts of possessing counterfeit perfumes found at his registered business premise in Holland Road on the 27/11/2009. These sentences are to run concurrently with the 12 months total prison sentence.

A bench warrant has been issued. If Mr Naydev enters the UK he will be arrested, brought before the court and then taken to prison.

After receiving an initial complaint about the sale of counterfeit Emporio Armani men’s aftershave, Suffolk Trading Standards were called into action. A test purchase was made of a Chanel Allure ladies perfume via the website – The perfume was sent to the Trade Mark holder who confirmed the product as counterfeit.


During the investigation, Trading Standards found that The Dreamstorage Limited website advertised many of the high street brand perfumes and aftershaves. The company had also received numerous complaints from customers from the UK, Europe and the United States.

Steve Greenfield, Suffolk County Council’s Head of Trading Standards said:

“Mr Naydev was fully aware that he was supplying counterfeit perfumes, but chose to do nothing about it. He continued to take orders and knowingly supplied fake perfumes until the day of the raid on his registered business premise.

“Following our intervention we are pleased to say that we were able to secure thousands of pounds worth of refunds for disappointed customers

“It has taken over three years for us to obtain this sentencing, as Mr Naydev left the country to avoid justice.  He has again absconded, but he was caught before and will be again. Working in partnership with Suffolk Constabulary we will continue to pursue individuals that think they can get away with the crimes they have committed.”

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About suffolktradingstandards
Suffolk Trading Standards is working towards creating and fair and safe trading environment. By creating empowered consumers, that are armed with the knowledge to stop 'rogue traders'.

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