McVitie’s recalls ‘Sweeet Friends’ promotional characters

The following notice has been issued by the retailer:

  • McVitie’s SweeetTM Friends promotional character recall notice
  • Recall date: 24 April 2015

United Biscuits (UB) is conducting a voluntary recall of all the McVitie’s SweeetTM  Friends characters that have been distributed to date as part of an ongoing pack promotion.

This decision has been taken as a precautionary measure due to two instances reported by consumers where an eye of a character became detached. United Biscuits takes its responsibility seriously, and is acting out of extreme caution to do all it can to remove the SweeetTM Friends characters from circulation and recall the characters immediately whilst the situation regarding the fault is resolved.

Recalled characters

The specific McVitie’s Sweeet Friends characters being recalled are:

  • The kitten
  • The puppy
  • The owl
  • The tarsier


Consumers who have received a SweeetTM Friend character are asked to return it as soon as is possible. United Biscuits will ensure that the promotional partner for SweeetTM Friends will make direct contact to retrieve the characters from those consumers whose details they hold.

United Biscuits realises that in a small number of cases they may not have the consumer details, in which case consumers are asked to call 0500 011 710 (UK) or 1 800 409317 (ROI) FREEPHONE between the hours of 9am­5pm, or visit ​​   Consumers will be supplied with a prepaid envelope to return the character.

Once the returned McVitie’s SweeetTM Friend character has been received, a £5 gift voucher (UK) / €7 (ROI) redeemable against United Biscuits products will be offered as a gesture of goodwill whilst United Biscuits works to provide a redesigned SweeetTM Friend character to each winner.

For further information, consumers are asked to please contact the consumer services team at or go to

For further press information contact the team at 3 Monkeys Communications:

Tel: 020 7009 3100

See more recalls here

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Suffolk Trading Standards is working towards creating and fair and safe trading environment. By creating empowered consumers, that are armed with the knowledge to stop 'rogue traders'.

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