Call centre expert vows to stop nuisance calls at source

British nuisance call blocking company trueCall is waging war on cold callers by introducing a free telephone number to be used when completing online forms. This, it says, will help to cut the number of nuisance calls you receive.

trueCall-logoRecent press reports show how companies openly trade your personal information. By protecting your phone number you can reduce the number of nuisance and scam calls you receive.

“trueCall38” claims that it will protect your privacy, and prevent your real phone number being misused. When you are asked to enter a phone number on a web form you simply enter the memorable number ‘0333 88 88 88 88’ (three threes, eight eights). When a call centre then rings this number, they will hear the announcement:

“trueCall38 is handling my calls. I prefer not to be contacted by phone, so please contact me via my email address. Goodbye!”

“We all have to give out our phone number when we buy or register for something on the internet” explains trueCall director and nuisance call campaigner, Steve Smith. “Some organisations such as airlines or hospitals do really need your telephone number to contact you, whereas others such as price comparison websites, online shops, charities, or theatre booking sites don’t – but they won’t allow you to complete the application form without it. Why do they ask for you numner? Maybe they will put it onto their telemarketing list, or sell it to other companies. The free trueCall38 number neatly bypasses this problem, letting you complete the form, safe in the knowledge that you’re not about to be bombarded with nuisance calls”.

Of course, it’s only a matter of time before organisations grow wise to this counter attack and code their individual online forms to reject the number. Smith is already one step ahead and has introduced what he calls “The Wall of Shame” on the trueCall38 website.

“We’re asking users to report companies that block the trueCall38 number”, he says. “We all want to be able to control how our personal details are used. Companies that don’t respect this will be named on our website”.

A similar scheme ‘frank geht ran’ (literally ‘Frank answers it’) has been working successfully in Germany for a number of years, and a recent report into nuisance calls by Step Change, the debt charity, called for a similar scheme to be rolled out in the UK.

More details about the trueCall 38 scheme can be found at

About suffolktradingstandards
Suffolk Trading Standards is working towards creating and fair and safe trading environment. By creating empowered consumers, that are armed with the knowledge to stop 'rogue traders'.

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